![]() ![]() It was our fault for not spreading the word earlier how the review filter works. Those were a couple things that helped us focus on quality.Ĭhris: That review filter has led to some lawsuits. We also started with a review filter that looks for suspicious activity in reviewing activity. Starting small and simple helped us keep it simple. We wanted to focus on quality, not quantity. Yelp was San Francisco-only for about the first year-and-a-half of its existence. Yelp has a free set of tool for business owners. Hundreds of thousands of businesses are adding their own coupons, business information, etc. Geoff: About 38 million unique visitors last month on the web site. Yelp started when CEO Jeremy Stoppelman moved to San Francisco and couldn’t find a doctor on the web. ![]() Yelp has evolved thanks to its community as a popular web site and now a mobile application. Geoff Donaker: Yelp is the place you go where you’re looking for a local business, a dentist, etc. ![]() So here we go! Nice to have a keynote on local search, which is a subject near and dear to my heart.Ĭhris asks first for some background on Yelp and the focus on local search. But first, I’m the master of ceremonies and so I need to run up to the stage and do some introductions. ![]() Good morning! It’s almost time for day two of SMX East to begin and the plan is to live blog this morning’s keynote conversation between Yelp COO Geoff Donaker and Search Engine Land Executive Editor, Chris Sherman. ![]()
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